Podcasts have become a very popular way to stay connected to the world. With so many people using podcasts for their information, you may have considered starting a talk show. But before you establish a business talk show, you need to know some effective strategies.
First, you should consider what your podcast will be about. Do you want to focus on a specific industry of business? Is your goal to create an entertaining show on business or one that’s more informative?
After you answer these questions, make sure you know exactly what you want from your talk show before getting started. If this is the first time you’ve done any type of podcasting, you need to work toward getting your potential listeners excited about your talk show.
The more engaged your listeners will be with your talk show, the more successful it will be overall. So read on to learn some effective strategies in getting your talk show established and how you can engage your audience.
1. First Things First: Getting Started
Obviously, you’re going to need some essential equipment to establish your talk show. You may already have some or all of these components. But if not, you’ll need to acquire them before you go any further.
Smartphone or Laptop: You will need an application that can help you get your content online once it’s recorded. If this is your first foray into podcasting, you might want to go with a smartphone. The apps for them are often more simplistic in nature, so you shouldn’t need a lot of technical know-how.
Microphone: You need to capture your conversations, and if you have guests, you should consider investing in a second microphone.
A Good Script: Trying to freestyle your way through a talk show is a recipe for disaster. You need a solid script with key talking points to ensure that each episode flows smoothly from A to Z.
Camera and Lighting: Podcasts are ideal for audio but not for video. So if you plan for your business talk show to be in video format, you’re going to need a camera and lighting to help produce content.
The nice thing about utilizing audio and video is that you can produce more than one type of content. You can have audio-only podcasts, as well as videos for numerous streaming platforms.
2. Planning Your Business Talk Show
It’s important to plan out your topics and goals in advance so you know exactly what you’re going for. Think about the questions you want to be answered in your business talk show, the types of questions you’ll be asking, and how you’ll be taking your listeners through that process.
One way to do this is by outlining a series of episodes that will help create an engaging talk show. This will help you plan what kind of content will be included in each episode and how long each one should last.
It is also important to think about how many episodes you’ll have, as well as what type of format they’ll take. This could include a regular video episode or a podcast round table discussion.
After planning all your content and structure, it’s time to start thinking about where you’ll host the show. Will it be on iTunes? SoundCloud? YouTube? What type of hosting is best for your podcast? Once you have this information, it’s time to start promoting your business talk show.
3. Promoting Your Business Talk Show
Whether you’re promoting a video talk show or podcast, you have to reach out to your audience. However, with so many options available to us these days, it’s hard to know which methods of promotion are the best.
One of the most effective strategies is using free logo templates to post on your social media pages. When people routinely see your logo, it will help get them talking and create buzz to tune in to your business talk show.
Taking advantage of the PosterMyWall logo maker allows you to conveniently build an attractive logo. This will give your talk show legitimacy while getting your audience hyped about your content. You want to make sure that you are consistent with your promotions.
Therefore, update your social media pages regularly to keep the buzz going around your business talk show. And don’t settle for just one social media platform; use as many as possible and employ the use of hashtags to keep everyone updated on when your show is coming out.
Establishing a business talk show can be a challenging but rewarding venture. There is a lot of competition out there, whether it’s other podcasts or videos. But with the right approach in your promoting efforts, you can be sure to reach more potential listeners/viewers as you build your talk show into a success.