Power Of Social Media
You can imagine the power of social media when you look at the hard facts. Now almost 4.2 billion people are connected to social media, spending an average of two and a half hours daily. If you go five year back, the number of social media users was just half. Its popularity is confined to a few developed countries like the US, UK, or Australia, but has spread universally through the globe. In recent years, Indian social media has become more powerful than its counterparts in developed countries.
It doesn’t matter what you do, you will need social media for growth and improvement. We all know how big businesses are dependent on social media for engaging with their customers and brand building. Now all big businesses have a social media manager who looks after its interest on various social channels. But what about the small and domestic businesses that lack the resources of big companies.
What Is True For Big Business
What is true for big business is also true for domestic business. They too need social media for their growth and development. Use of social media has been continuously growing among people, and this has given domestic businesses a new avenue to promote their business. That is why many small businesses are now taking help from social media for brand building and marketing.
First, let’s try to understand the concept of Social Media Marketing. In simple words the act of promoting your business on different social media platforms is called social media marketing. Every social platform has its own USP, and caters to a particular niche. For example, Facebook is an ideal platform for all kinds of businesses because you will find people of every age group on this medium. Therefore, right from teenagers to young people to middle aged, and senior citizens – they all love Facebook.
Talking of small businesses, social media experts have come up with the following tips that can help them in growth.
Talking Of Small Businesses
The most important thing you need to do is to identify customers, and find out which platform they normally use. To begin with, focus on those platforms to engage with your target audience. We all use social media in our day to day work. We have become so used to these channels that now they are part of our comfort zone. And anything that is in our comfort zone makes us more productive. Social media is a free platform. It doesn’t cost you anything to open an account on Facebook, Instagram, or Twitter. You can open an account on any channel, and start posting your content.
While opening your account on these channels, fill in all your business details carefully. Once you have created a business page on these channels, focus on your content strategy and create innovative and interesting content. To get good results, you need to be consistent in your content strategy. Engage with your audiences and go through their replies and comments.
They Need To Be Attainable
You should set your objectives, and business goals. They need to be attainable, specific, and relevant. Try to set goals on factors that have a major impact on your business. Therefore, instead of focusing only on likes, make an effort to create new customers and raise conversion rate. It’s also important to know how your competitors are using social media. You obviously don’t want to copy them, but it will always help you in knowing what works and what doesn’t for businesses similar to yours. At the same time, from time to time you need to audit your existing efforts on social media. You can use social media audit templates to evaluate your working, and go for necessary changes.
Try to find out which type of content your audiences like. Once you know what they usually like, try to make similar content. Customers’ loyalty doesn’t come easily. It takes time, effort, and perseverance. Every social media platform has a paid advertisement option. Depending upon your budget, you can use them to make your brand’s presence more pronounced on social media.
If you have got a negative comment about your brand, don’t lose your temper. Reply them politely, and try to solve their issues. Always take your customers’ feedback seriously, and if needed, incorporate changes in your product or services. Carefully study the analytics of your social media channel, and as suggested improve your marketing strategy.
This is a digital age, and every company, however small it may be, needs to have its digital identity. Moreover, gradually the traditional marketing is shifting towards online mode, and in near future the importance of social media will only increase. Therefore, it’s very important for smaller companies to have their social media marketing strategy in place. Lastly, by using these marketing tips, you not only make your digital identity, but can also turn your business into a modern brand.